Karin’s Leadership Articles

Resources for Building Your Personal Brand

by | May 1, 2013 | By Karin Hurt, Career & Learning, Communication |

You work hard. You’ve got great results. Your team loves you. You’ve made strong internal connections. That’s a start. But others are doing more.

Define what matters most. Build your brand. Share it with the world. Build relationships and find resources beyond your current reach.

Don’t wait for tomorrow to matter beyond your current role. 

Perhaps you’re “too busy” “don’t know how or “hate to toot your own horn” Get past that. Learn how (resources below). Make the time. Connect.

Executive Coach, Speaker and Consultant, Henna Inam, is building her platform. She recently found me through social media and asked to connect, just as I do with others. That’s not networking, that’s building real relationships. It’s easy. It just takes a few minutes to make a connection. She’s got a mission to help women realize their potential as transformational leaders. I have a mission to grow leaders at all levels. We should know one another and collaborate. She shares insights on building your brand (excerpt and link below). That’s only the beginning. You can build these kinds of relationships too.

Five Steps To Amplifying Your Leadership Brand

1) Get clear on your leadership brand. As I define “The Authentic Brand YOU”, it is your unique essence and impact in the world. This sense of clear purpose, the difference that we want to make in our work and in our community, ignites the fire that gets us going and helps us stand out. Karin’s leadership purpose is growing people and organizations through transparency and trusted partnerships. She says “Bad leadership is my enemy!”. Mine is helping women realize their potential to be transformational leaders. What’s yours?
2) Get clear on why you want to amplify your brand. For some leaders it’s about making a big impact – fully expressing who they are in their workplace, industry, and community. For others it may be to create an alternate stream of income while they work. Others may think about this as a way to kick-start their second careers. Once you get clear on the objective, determine how much time and energy you will put into this.

Read Henna’s other steps here

Other Resources I’ve Used in Building My Brand and Platform

Building your brand takes deliberate work. It can feel overwhelming. Start by cleaning up what’s already out there. Google your name. Take an objective look at your Facebook page. Update your LinkedIn Profile. Join a Professional Google Plus or LinkedIn Group. Connect with someone new every day.

I am constantly learning from experts. I have mentors, coaches, and deep relationships formed through social media. I invest time in finding the right resources. We are all learning together and helping one another to become more.

Some Books That Help

The Icarus Deception (Seth Godin) Seth will inspire you to move with urgency and confidence.

Trust Agents and The Impact Equation (Chris Brogan and Julien Smith) Chris and Julien teach about building trusted relationships and the logistics of connection.

The Start-Up of You (Reid Hoffman & Ben Casnocha) A primer from the founder of LinkedIn. An easy place to start. Really good for frontline leaders.

Renegades Write the Rules (Amy Jo Martin) The title says it all. How to unleash your inner renegade.

Never Eat Alone (Keith Ferrazzi) The advanced course in building connections. I learned a lot about the approach to conferences here (it works wonders).

Platform (Michael Hyatt) The basics of starting a blog to build your platform. I literally went chapter by chapter to set up my blog.

Karin Hurt

Karin Hurt helps human-centered leaders resolve workplace ambiguity and chaos, so that they can drive innovation, productivity and revenue without burning out employees. She’s the founder and CEO of Let’s Grow Leaders, an international leadership development and training firm known for practical tools and leadership development programs that stick. She’s the award-winning author of four books including Courageous Cultures: How to Build Teams of Micro-Innovators, Problem Solvers, and Customer Advocates and Winning Well: A Manager’s Guide to Getting Results-Without Losing Your Soul and a hosts the popular Asking For a Friend Vlog on LinkedIn. A former Verizon Wireless executive, Karin was named to Inc. Magazine’s list of great leadership speakers. Karin and her husband and business partner, David Dye, are committed to their philanthropic initiative, Winning Wells – building clean water wells for the people of Cambodia.


  1. Henna Inam

    Hi Karin – Thanks for the shout-out. You are definitely right. Being intentional about our brands is hard work…but it can also be very joyful work, particularly when we articulate who we are authentically.

    For me the key to unlocking this joy has been to discover my leadership purpose. I really believe each of us have a unique “calling” that we are drawn toward and others are drawn to us as well for this. You discover this by figuring out what brings you joy and what do people seek you out for. Then all leadership becomes personal self-expression.

    Keep doing the good work.

    • letsgrowleaders

      Henna, Great adds. I am enjoying getting to know you and learn with you. It’s fun to meet another kindred spirit on this important journey.

  2. Alma Escamilla

    Inspirational Post. Karin, I really appreciate your sense of community around growing leaders. It’s a shared passion indeed! Thank you for Henna’s perspective on personal Leadership branding and the list of books. I will NOT wait for tomorrow to matter beyond my current roll, very cool quote. I sincerely enjoy the social aspect of celebrating leadership. Today led me to seriously consider my leadership brand and purpose statement. You ladies made a difference in my day, you rock!

    • letsgrowleaders

      Alma, thanks so much! You are already making such a difference. You are an inspiration to many.

  3. roopak desai

    Awesome advise…TY

  4. Eric Dingler

    I also used Platform. Are you enrolled in Platform University? I am, it’s been decent. The member makeovers and Master Class’s have been very valuable.

    Thanks for the other resources. Much appreciated.

  5. letsgrowleaders

    Eric, that sounds cool. We should talk more about that some time.

  6. Matt McWilliams

    Thanks for the mention Karin!

    Platform is the reason I started. I still remember where I first heard about it…Dallas airport getting on the train listening to Andy Andrews’ podcast.

    I told a friend of mine who I did a book club with and we read it in two weeks…the rest is history.

  7. Yuki Yang

    Great post Karin, thanks! Authenticity and clarity definitely resonate with me in being keys to building relationships and connections. Without them, there is no joy.

  8. Sridhar Laxman

    Hello Karin
    Thank you for bringing up this important topic. More relevant today than ever before. Lots of insightful comments so far. I would add ‘ discover your greatness and serve others with it ‘. Actions as we know speak louder than words.

    • letsgrowleaders

      Sridhar, beautiful addition. Thanks so much.

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