What is your unique value proposition? What unique set of experience, skills, and style do you bring to the your work? If you’ve never tried this before I challenge you to give it a shot and share it with our community. That’s not bragging, that’s confidence.
Why I’m Writing About Unique Value Propositions Today
When I recently published a post on the Lead Change Group Website, How to Promote Yourself Without Being Annoying, my first tip was “be confident in your product.”
“Be Confident In Your Product – If you don’t believe in what you’re selling, your customer won’t either. Make a list of your features and benefits. What truly differentiates you? What’s your unique value proposition? If this step feels too hard, ask some trusted advisers to help.”
I was deeply touched by one of the responses: here’s an excerpt:
I do have a question about one thing: This “Unique Value Proposition.” Maybe I am just being too literal here, but I have always found this difficult to do. When I see the word “unique” or the phase “sets you apart from everyone else”, I freeze up, because I cannot imagine any value, attribute, behavior, or trait that is truly “unique.”
I do believe that my blend of experience, education, and attitude makes me very competitive and a stronger candidate than many others, but “unique” is a word I just cannot use in reference to myself.
You mentioned asking trusted advisors for their input and I will do that … but I cannot imagine them identifying something completely unique to me.
| 13 OCT 2015