How to Tell a Great Story

How to Tell a Great Story post image

Have you ever noticed how much easier is to remember someone’s point when they wrap a story around it? So why do so many leaders stick with dry PowerPoint presentations and yawner “motivational” pep talks when they could tell a story? How could you better use stories to galvanize your team toward stronger results?

This summer, I’ve trained hundreds of people on my STORIES model of impactful communication. You can watch an excerpt here.

The STORIES Approach

S- Setting

  • Where were you?
  • Who was there?
  • Who’s telling the story?

T- Trouble

  • What happened?
  • How can you describe the tension in a memorable way?

O- Other

  • Who is the sage that intervenes?

R- Response

  • What did our hero do?

I- Interest

  • What makes this interesting?

E- Evaluation

  • What did they learn?

S- So what

  • What does that mean for us?

This method works. I see HUGE improvement in the quality of participant’s stories after participating in a half day impactful communications workshop (we also work on simple delivery techniques). These workshops also have a significant teambuilding effect when teams go through this together– creating lasting bonds as teams reveal themselves in their stories.

If you would like me to custom-design a storytelling workshop for your team, please call me at 443-750-1249.
Your turn. How do you use strategic storytelling in your communication?
Filed Under:   Communication
Karin Hurt
Karin Hurt
Karin Hurt, is CEO of Let’s Grow Leaders and a former Verizon Wireless executive. Karin was named on Inc.’s list of 100 Great Leadership Speakers for Your Next Conference, the American Management Association List of 50 Leaders to Watch, and as a Trust Across America Top Thought Leader in Trust. She’s the award-winning author of two books, Winning Well: A Manager’s Guide to Getting Results— Without Losing Your Soul, and Overcoming an Imperfect Boss. She’s regularly featured in business publications including Fast Company, Entrepreneur, and Inc.

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What People Are Saying

Steve Borek   |   19 August 2015   |   Reply

A great story brings the audience in. Most importantly, it bubbles up a myriad of emotions that changes your energy and the way you think.

Karin Hurt   |   19 August 2015   |   Reply

Steve, Ahh, yes. The emotional energy of stories is so vital.

LaRae Quy   |   19 August 2015   |   Reply

Nice job Karin!

I love your presentation!

Lots of details, genuine, good/bad guy angle, overcoming the impossible…all great ingredients for a good story!

It makes them think of their own story…even been in this situation? Thanks so much for sharing…

Karin Hurt   |   19 August 2015   |   Reply

LaRae, Thanks so much. That means so much coming from a masterstoryteller like you.

James McKey   |   19 August 2015   |   Reply

As you probably recall, I’ve praised your storytelling more than once and asked for advice on how to be better myself. So thank you for this blog. I clicked the link to read it in the newsletter without any hesitation.

What are your favorite books or videos that talk about being better storytelling? I know about your own storytelling publication here:

Karin Hurt   |   19 August 2015   |   Reply

James, You inspired me to share this video. I have a FREE webinar coming up with ATD in September (will share more details as soon as I have them)/