Have you ever noticed how much easier is to remember someone’s point when they wrap a story around it? So why do so many leaders stick with dry PowerPoint presentations and yawner “motivational” pep talks when they could tell a story? How could you better use stories to galvanize your team toward stronger results? Do you know how to tell a great story?
This is the S.T.O.R.I.E.S. approach we share in our storytelling workshops. The next time you’re looking to use a story as part of your leadership communications, use this as a story framework as a guide.
How to Tell a Great Story
The STORIES Approach to Telling a Great Story
- Where were you?
- Who was there?
- Who’s telling the story?
- What happened?
- How can you describe the tension in a memorable way?
- Who is the sage that intervenes?
- What did our hero do?
- What makes this interesting?
- What did they learn?
S- So what
- What does that mean for us?
This method works. I see HUGE improvement in the quality of participant’s stories after participating in a half day impactful communications workshop (we also work on simple delivery techniques). These workshops also have a significant teambuilding effect when teams go through this together– creating lasting bonds as teams reveal themselves in their stories.