How Small Businesses Can Do Their Part In Sustainability

Today I talk with Cooper Wechkin Founder and CEO of RyeStrategy about the business case for a sustainable organization (even for small organizations). We discussed practical and important ways small businesses can do their part toward a more sustainable future.

“Hi Karin, I know it’s Earth Month, and I really should be thinking about sustainability but it can all feel overwhelming. Where can I start? How do I begin making an impact? #askingforafriend

Sustainable Organization Statistics: Numbers Show a Shift

The stats are showing a shift from “nice to have” to “need to have.”

• Over 50% of the emissions that come from the business sector come from small businesses.
• 80% of consumers are expecting businesses to do something about climate change.
• 50% are willing to shift their purchasing toward more environmentally friendly options.
• Two-thirds of employees care about the sustainability initiatives of their company. 84% of those people think their organizations aren’t doing enough.
• In a recent survey, 83% of millennials reported that they’d be more loyal to a company that prioritized greener living and addressed environmental issues head-on.
• And if you work in the B2B space, and you are a supplier to larger companies with NET ZERO COMMITMENTS– it’s important to know that 80% of the emissions are coming from suppliers. So if they ever want to hit THEIR GOAL…

However, there are simple ways to do this.

Empower Your Sustainable Organization: Seven Strategic Steps to Go Green

1. Ignite sustainability by fostering environmental awareness. Through collaborative learning and team activities, plant the seeds of a green mindset across your workplace.
2. Streamline resource use through recycling programs and a switch to renewable energy sources.
3. Trim excess energy consumption. Conduct energy audits and implement eco-friendly initiatives. Try installing smart thermostats to embracing natural lighting.
4. Reinforce the roots of your sustainable organization with a flexible telecommuting policy. This practice nurtures work-life balance and reduces carbon footprints.
5. Integrate water-saving techniques into your organization’s daily routine. Encourage habits to maximize every resource.
6. Nurture your sustainable organization with ethical purchasing decisions. Select suppliers who share your green vision. Ensure that every link in your supply chain reflects your commitment to sustainability.
7. Finally, encourage a rotational flow of innovative ideas to keep your sustainable organization’s practices fresh and effective.

Your turn. Is your company working on practical ways to create a more sustainable organization?

What’s one of your favorite practices?