How Small Businesses Can Do Their Part In Sustainability
Today I talk with Cooper Wechkin Founder and CEO of RyeStrategy about the business case for a sustainable organization (even for small organizations). We discussed practical and important ways small businesses can do their part toward a more sustainable future.
“Hi Karin, I know it’s Earth Month, and I really should be thinking about sustainability but it can all feel overwhelming. Where can I start? How do I begin making an impact? #askingforafriend
Sustainable Organization Statistics: Numbers Show a Shift
The stats are showing a shift from “nice to have” to “need to have.”
- Over 50% of the emissions that come from the business sector come from small businesses.
- 80% of consumers are expecting businesses to do something about climate change.
- 50% are willing to shift their purchasing toward more environmentally friendly options.
- Two-thirds of employees care about the sustainability initiatives of their company. 84% of those people think their organizations aren’t doing enough.
- In a recent survey, 83% of millennials reported that they’d be more loyal to a company that prioritized greener living and addressed environmental issues head-on.
- And if you work in the B2B space, and you are a supplier to larger companies with NET ZERO COMMITMENTS– it’s important to know that 80% of the emissions are coming from suppliers. So if they ever want to hit THEIR GOAL…
However, there are simple ways to do this.
Empower Your Sustainable Organization: Seven Strategic Steps to Go Green
- Ignite sustainability by fostering environmental awareness. Through collaborative learning and team activities, plant the seeds of a green mindset across your workplace.
- Streamline resource use through recycling programs and a switch to renewable energy sources.
- Trim excess energy consumption. Conduct energy audits and implement eco-friendly initiatives. Try installing smart thermostats to embracing natural lighting.
- Reinforce the roots of your sustainable organization with a flexible telecommuting policy. This practice nurtures work-life balance and reduces carbon footprints.
- Integrate water-saving techniques into your organization’s daily routine. Encourage habits to maximize every resource.
- Nurture your sustainable organization with ethical purchasing decisions. Select suppliers who share your green vision. Ensure that every link in your supply chain reflects your commitment to sustainability.
- Finally, encourage a rotational flow of innovative ideas to keep your sustainable organization’s practices fresh and effective.
Your turn. Is your company working on practical ways to create a more sustainable organization?
What’s one of your favorite practices?
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