Have you ever noticed how much easier is to remember someone’s point when they wrap a story around it? So why do so many leaders stick with dry PowerPoint presentations and yawner “motivational” pep talks when they could tell a story? How could you better use stories to galvanize your team toward stronger results? Do you know how to tell a great story?

This is the S.T.O.R.I.E.S. approach we share in our storytelling workshops. The next time you’re looking to use a story as part of your leadership communications, use this as a story framework as a guide.

How to Tell a Great Story

The STORIES Approach to Telling a Great Story

S- Setting

• Where were you?
• Who was there?
• Who’s telling the story?

T- Trouble

• What happened?
• How can you describe the tension in a memorable way?

O- Other

• Who is the sage that intervenes?

R- Response

• What did our hero do?

I- Interest

• What makes this interesting?

E- Evaluation

• What did they learn?

S- So what

• What does that mean for us?

This method works. I see HUGE improvement in the quality of participant’s stories after participating in a half day impactful communications workshop (we also work on simple delivery techniques). These workshops also have a significant teambuilding effect when teams go through this together– creating lasting bonds as teams reveal themselves in their stories.

If you would like me to custom-design a storytelling workshop for your team, please call me at 443-750-1249.