Are Your Meetings Effective? Measure Your Meeting "Net Promoter Score"

Do you run effective meetings?

When was the last time someone left one of your meetings and told everyone, “that was a GREAT meeting. You’ve really got to come next time.”

Do you have a good sense of what they are saying?

Would they come if they had a choice?

Many companies use the idea of the Net Promoter Score asking the “Ultimate Question” to measure their customer service. This question asks, “on a scale of 1-10 how likely would you be to recommend us to your friend or colleague?” The system’s not perfect, but there is beauty in its simplicity. The best information comes from taking a deeper look at what the “promoters (those who would recommend) say vs. the “detractors (those who would not).”

Try ending your meetings with a simple question

Would you recommend this meeting to a friend?

or variations on the theme…

Was this meeting a good use of your time?

Will you be more effective as a result of this meeting?

Do You Have Meeting Promoters or Detractors?

Consider the last meeting you facilitated. Would you have more promoters or detractors? What would each of these groups say on their way out the door.

Themes from meeting promoters

“The meeting had a clear purpose and agenda”

“All the right people were there”

“Everyone contributed”

“We stayed right on topic”

“We made lots of decisions”

“I know just what to do next”

Themes from Meeting Detractors

“It was more of a one-way information dump”

“I am not really sure what that meeting was about”

“The right people weren’t there”

“We didn’t stay on topic”

“We didn’t make any decisions”

“We were just there to update our boss”

How do you know your meetings are effective? When is the last time you asked?

PS: You may find this article from Patrick at Hello Focus intriguing. Some interesting stuff about meetings here!

Posted in Results & Execution and tagged , , , , , , , .

Karin Hurt

Karin Hurt helps human-centered leaders resolve workplace ambiguity and chaos, so that they can drive innovation, productivity and revenue without burning out employees. She’s the founder and CEO of Let’s Grow Leaders, an international leadership development and training firm known for practical tools and leadership development programs that stick. She’s the award-winning author of four books including Courageous Cultures: How to Build Teams of Micro-Innovators, Problem Solvers, and Customer Advocates and Winning Well: A Manager's Guide to Getting Results-Without Losing Your Soul and a hosts the popular Asking For a Friend Vlog on LinkedIn. A former Verizon Wireless executive, Karin was named to Inc. Magazine’s list of great leadership speakers. Karin and her husband and business partner, David Dye, are committed to their philanthropic initiative, Winning Wells - building clean water wells for the people of Cambodia.


  1. The motivation for having the meeting can play a big role in it’s success. If the intent is to truly help and/ or develop those attending; those seem to be the meetings that get rave reviews. If it is just informational or to push a personal agenda… that’s when many tune out or shut-down. You nailed the biggest point: We all know when meetings aren’t being effective. Yet most of us, myself included, don’t typically solicit feedback. Why is it we are reluctant to ask why? And, when we get the feedback, why are we so slow to try something new?

  2. Eric, thanks so much for you your great comment. Yes, the motivation is key… i think this is particularly problematic when we have standing meetings that become a habit. If we are not careful, those meetings can morph into meetings without a clear purpose. I have to remind myself to ask for feedback… I don’t always do that either.

  3. I find that the first thing a meeting needs is a goal. Once you know what the meeting is going to be about, you can build your agenda, you know not to invite the wrong of people, and the meeting will end with real decisions being made.

    By the way, in Agile development teams, they have retrospective meetings, where they talk about three things.
    (1) what was good and they want to keep
    (2) what was bad and they want to drop
    (3) what needs to be better and what they need to do to improve

    Seems like a good idea no matter what industry you are in 🙂

    • Retrospectives are usually very interesting too, as different people find different things valuable (and different things bad). As usual, you need to maintain a sort of balance.

    • Avi, thanks again. I agree… all of this is so vital, and yet it requires the discipline to take the time to do it… and not move on to the next thing. I really appreciate your insights.

  4. Hi,
    Your article on effective meetings is very informative and really a good resourceful content. However the success of a meeting depends on various pre-requisites such the relevant participants, suitable time & venue, a clear cut agenda for the meeting and the minimum time which is allotted to it.
    Please visit our Blogs and share your views with us
    Thanks and Regards,
    Ruhi Desai,
    Senior Business Development Manager @ Sapience Analytics Pvt Ltd

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