What does your Leadership Brand Authority say? Brands are the new voice of authority. We look to brands for what to do, what to think, and how to feel. We want to know what to support and what to stand against. Now is the perfect time to reveal the humanity behind the brand. Consumers want to connect with the brands they support. Business leaders want to create purposeful, passionate companies. At this intersection of shared values is where a brand’s authority is established and humanity shines through.
How do you ensure a meaningful connection? How do you make it last? How do you establish an authoritative footprint that encourages growth wherever you are and follows you throughout your career? In this episode, brand impresario Deb Gabor shares the secrets to differentiating yourself and your company by exposing the humans behind the business. Get one-of-a-kind strategies, inspiring stories, and key exercises to point you in the right direction.
Your Leadership Brand Authority
In terms of branding today, let’s start with what you mean by authority.
Brand authority exists both at the level of an organization or a product but they also exist for us individually as leaders.
Your values, your beliefs, what you’re passionate about, and what your expertise is are all part of the recipe for authority. It is unique to you, it is distinctive, and you are a brand whether you like it or not.
How brands have become a magnet designed to attract people to them who are aligned with your values and beliefs.
What is the strategic foundation for your leadership brand authority?
The importance of asking, where the community is in the conversation because they are the ones who either buy in or not to your brand authority.
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