Cut the crap. Stop using buzzwords. Say what you mean, not what feels fancy. Distract with your words, and they won’t hear your message.

Leaders use buzzwords to …

• mask insecurity
• sound like leaders because they worry that they aren’t)
• enhance credibility
• as a substitute for substance
• fill space
• distract
• feed their buzzword habit

I’m working to “peel back the onion” in this “value-added” post on my “world-class” blog by taking a “60,000 foot” look at buzzwords. Yuck.

Buzzwords Backfire

Buzzwords backfire. Real leaders don’t sound like everyone else.

True story

The meeting was only a few hours in and someone texted “bingo.” A wave of silent smirks circled the conference room. Texts of laughter. The team was playing Buzzword Bingo (see link, I hadn’t heard of it either)  at the expense of a leader. It’s a terrible game. Don’t play it. But it’s a sign.

Be yourself. Speak from your heart. Tell your truth. Find your own best words.

2 Ways to Crack the Buzzword Habit

Don’t tempt your team to create their own game. Create meaning not schmaltz.

1. Be Clear

• Identify key messages
• Pause before spewing
• Find unique alternative phrases

2. Be aware

• Make your own card, and play against yourself
• Record and listen
• Ask a friend
• Be yourself