A Leadership Communication Strategy to Ensure Your Team Knows Where to Focus

by David Dye | Jan 31, 2025 | Podcast | communication strategy leadership communication strategy

How can you ensure your leadership communication strategy cuts through the noise and actually sticks with your team?

In today’s workplace, competing priorities and constant digital distractions make it easy for key messages to get lost. Without a clear communication strategy, your team may struggle to stay focused on what truly matters. This episode reveals how to make your messages memorable and actionable.

What You’ll Learn in This Episode:

The brain science behind how people retain and internalize key messages.
How the Five by Five Communication Method ensures clarity and focus.
Creative ways to reinforce messages so they become second nature to your team.

Hit play now to master a strategy that keeps your team aligned, engaged, and focused on success.

Mastering Leadership Communication: The Five by Five Strategy

[00:00] – Why Your Messages Get Lost
With competing priorities, digital distractions, and information overload, your communication might not be getting through. This episode introduces a leadership communication strategy to ensure your team internalizes what matters.

[02:16] – The Four Principles of Memory
For communication to be effective, it must align with how the brain builds and retains memories. Learn how recency, repetition, recall, and emotion play a crucial role in strengthening your leadership communication strategy.

[05:54] – The Five by Five Communication Method
One or two messages won’t cut it. Discover how reinforcing key messages five times in five different ways ensures your team understands and retains critical information.

Breaking Through the Noise: How to Make Messages Stick

[07:57] – The Power of Visual Reinforcement
Emails and meetings aren’t enough. Explore visual strategies like digital banners, whiteboards, and branded team gear to reinforce key messages effectively.

[09:47] – Adding Fun and Emotion to Communication
From gamification to creative competitions, tapping into emotion helps messages resonate. Even humor and surprise can improve retention.

[10:39] – Unconventional Messaging Techniques
Using tools like handwritten notes, text messages, and even food packaging can make messages more memorable. Leadership communication strategy works best when it’s engaging and unexpected.

Turning Strategy Into Action: Applying Five by Five in Leadership

[11:31] – Making Messages Unforgettable
If your team can recall a message in their sleep, you know it’s working. Learn how repetition and multiple formats ensure long-term retention.

[12:26] – The Importance of Context in Communication
Telling people what to do isn’t enough—they need to know why it matters and how it fits into the bigger picture. Providing context strengthens message retention and team alignment.

[13:12] – Helping Your Team Take Action
Once your message is clear, the next step is ensuring your team knows how to apply it in their daily work. This section breaks down the importance of providing specific actions and expectations.

[14:04] – Why Leadership Communication Strategy Matters
Using the Five by Five Method isn’t just about clarity—it reduces stress, boosts productivity, and keeps your team focused on what truly matters.

Want more human-centered leaders in the workplace? Share this today!