If you’re really stuck in the creative process, your heart is telling you something. Listen to it. I did, and found myself backward mapping my entrepreneurial journey and found the START before SMART goal process.
The Start of START
I was recently asked to give a workshop for the National Speakers Association on SMART goals to help entrepreneurs launch their businesses. This is an important audience whom I care about deeply and wanted to help. But as I went to craft the talk, I found myself just staring at my computer, hopping on Twitter, and finally finding time to take that run… as Steven Pressfield would say, I was deep into the resistance phase of the creativity process.
Sure I could talk SMART goals–almost every leadership development person can. And possibly, this would not feel as old news to this crowd as it did to me, but I wasn’t certain. More awkwardly, the truth is that I can’t attribute any of my early success to S.M.A.R.T. goals. I really resisted all the advice that well-meaning supporters gave me as I launched my business. “Set a specific revenue goal and break down which markets your income will come from.” “Set a measurable goal for the number of subscribers you’ll have by when.” “Identify a concrete strategy to monetize your blog.” “Contact 20 people a week and ask for the business.”
The truth is, my heart wasn’t ready for SMART goals at that stage of the game.
For me there needed to be a period of focused, deliberate, intense, long hours of what can no better be described as “mucking about.”
I needed to write, to speak, to explore, to connect, to knock on doors, to have doors open, to have doors close, to love, to get ticked off, to learn, to get rejected, to get accepted, to get supported, to support, to get burned, to invest wisely, to waste some dough… mostly to figure out who I really was as this new brand and what my unique contribution could be to the world.
I worked really hard. But, I’ll admit, I didn’t write down a single goal.
I kept assuring my husband I was planting bulbs. Thank goodness he believed me.
And one by one the bulbs began to blossom and bloom in the most unusual places. I stayed open and the seeds began to spread.
And so today, I share with you an alternative to jumping right into your SMART goal planning: S.T.A.R.T. before S.M.A.R.T.
The S.T.A.R.T. Before S.M.A.R.T. Goals Process
1. S- Sankalpa: Based in the yogic tradition well outlined in Rod Stryker’s latest book, spend the reflective time needed to truly identify what you most want.
Ask yourself: What results would truly fill my heart’s desire?
2. T- Transformation: Identify who or what will be transformed as a result of your efforts.
Ask yourself: What does success look like?
3. A- Authenticity: Identify your values, operating principles and define your brand.
Ask yourself: What do I most value?
4. R- Relationships: Invest in building deep relationships based on trust and mutual support. Be deliberate with whom you spend your time.
Ask yourself: How will I enrich my relationships?
5. T- Timing: Prioritize your time. Develop a renewal strategy.
Ask yourself: How must I invest my time?
S.M.A.R.T. goals are vital. Everyone needs them. But sometimes it’s useful to head back to the beginning and S.T.A.R.T. Before S.M.A.R.T.