Archives For Stop Selling Vanilla Icecream

iStock 000019290925XSmall 300x199 Create a Life Map:  How to Make 2013 A Great YearA Guest Post by Steve Van Remortel, Author of Stop Selling Vanilla Icecream 

How to Make 2013 A Great Year:  Start Today!

As we approach 2013 I challenge you to make it a great year. I want to give you one simple tool to help you become better in all the areas of your life: as a spouse, businessperson, leader, employee, father, mother, son, daughter, and friend.

That simple tool is a “Life Map.” It’s a one page personal plan that helps you achieve success in all aspects of your life.  I am consistently working with clients and friends with their life map and I strongly recommend you start creating yours today. Continue Reading…

iStock 000018901633XSmall 300x238 How To Differentiate Your Strategy Through Competence and TalentWhy would a customer choose you over a competitor?  Many companies have trouble articulating that answer, says Steve Van Remortel, author of the new book Stop Selling Vanilla Ice Cream:  The Scoop on Differentiating Your Company Through Strategy and Talent.  After helping hundreds of companies build successful strategies, Steve asserts:

“There is no difficulty any viable enterprise cannot overcome confront by improving its strategy and optimizing its talent.”

In talking with Steve last week, his passion for strategy was palpable:

 ”The number one reason companies don’t have a strong strategic plan is that they don’t exactly know how to do it.  This book eliminates that obstacle.”

What struck me most about the approach was the team-based planning.  He provides a step-by-step process for building a talent team from across the organization.  Although the executives are at the helm, much of the creative work is left to the team.  Team members engage in an in-depth internal analysis to identify their differentiable core competence and tangible value. Continue Reading…