How to Tell a Great Story

Have you ever noticed how much easier is to remember someone’s point when they wrap a story around it? So why do so many leaders stick with dry PowerPoint presentations and yawner “motivational” pep talks when they could tell a story? How could you better use stories to galvanize your team toward stronger results?

This summer, I’ve trained hundreds of people on my STORIES model of impactful communication. You can watch an excerpt here.

The STORIES Approach

S- Setting

  • Where were you?
  • Who was there?
  • Who’s telling the story?

T- Trouble

  • What happened?
  • How can you describe the tension in a memorable way?

O- Other

  • Who is the sage that intervenes?

R- Response

  • What did our hero do?

I- Interest

  • What makes this interesting?

E- Evaluation

  • What did they learn?

S- So what

  • What does that mean for us?

This method works. I see HUGE improvement in the quality of participant’s stories after participating in a half day impactful communications workshop (we also work on simple delivery techniques). These workshops also have a significant teambuilding effect when teams go through this together– creating lasting bonds as teams reveal themselves in their stories.

If you would like me to custom-design a storytelling workshop for your team, please call me at 443-750-1249.