Tag: stop watching the competition

when to ignore your competitors

In business school we teach SWOT analysis. Know what your competitors are doing so you can outsmart them. There’s power in benchmarking, and many a company has met their demise by a sudden competitive surprise. But any time your energy is focused on what OTHER people are doing instead of honing your craft, you’re at risk. Watching your competition puts you in the passenger seat of their story, instead of

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