A Guest Post from Rose Fass, CEO at Fass Forward.
Many leaders talk a good game. Some have even managed to talk their way to the top. But ironically, there’s one leadership quality that often gets the silent treatment. It’s listening to how the message was received.
Politicians are masters of message discipline. They speak in sound bites, which gives repeatable expression to their ideas. Next, they listen to focus groups, surveys, polls, and constituents to see how their message landed with their audience.
Did it create a buzz? Did it move people to action? Did it win them votes? Conveying a message isn’t enough. Leaders need to know how it was perceived and if it was effective in winning over their people. Say what you will about the world of politics, there are at least a few things leadership communicators could learn from political leadership.
The power of real leadership starts with the conversation. You have them every day…and those conversations have a powerful impact on your people and how your company does business…every day. If listening isn’t treated as a critical piece of message discipline, it certainly adds additional meaning to the expression, “He’s all talk.”
Let’s assume that you lead by carefully crafting concise messages and conveying them with clarity. Then, you move on to the next piece of business. On the other hand, if you take the time to really listen, you’ll get two earfuls of terrific, actionable information. Suddenly, you can hear what your people have been trying to tell you all along. You’ll also have a better grasp of everything from what customers are saying to what’s frustrating your followers.
Listening more carefully to employees and customers can help close those gaps that open up unexpectedly at the intersection of strategy and execution.
Listen to yourself, too. Many leaders talk to themselves. Surprisingly, not enough listen to themselves. Successful leaders need for their ideas, visions, strategies and messages to come across clearly. Listen to what you’re saying. Is it being interpreted as intended? Is everyone on the same page? Are there breakdowns in execution? It all comes down to how your message lands. So be sure to spend more time in the land of listening.
What Gets Heard Equals What Gets Done
Listening is a two-way street. They want you to listen to them. You want them to listen to you. So listen up to these message discipline leadership tactics to ensure that what you say is what gets heard so what you envision is what gets done.
Listen To What You Say
Start with your message. Craft it carefully. Simplify it. Edit it until only the essence has been captured. Distill it down so it only delivers details that frame a solid main idea.
Next, Ask Yourself:
- Are my expectations presented clearly or have I opened the door to confusion?
- Will my people know how to pick up where my message left off?
- Can our cast of corporate characters all see the roles they’re playing in the overall picture?
Listen To What Gets Heard
Hear your people. Ask for feedback. Now, get ready to:
- Absorb the feedback and take decisive action.
- Listen to what people are telling you with sensitivity.
- Address all critical concerns and unmet needs.
Listen to What Gets Done
You delivered your message. You know it was heard. You now want action. Keep listening and continue to:
- Hold yourself and your people accountable.
- Monitor results and look for marks that have been missed.
- Analyze whether your message is aligned with your strategy, company direction and what people are doing.
Three Points to Remember
- Message discipline drives operational discipline.
- Strategy is validated by execution of the message.
- Leaders who don’t listen are missing a lot.