How To Build a Leadership Credo

Too many leaders run through their days without taking time to consider how and why they lead as they do. Days become months and months become years. Pressures, grooming, and politics all create counter-pressures to authenticity. Articulating what you value, helps you to stay true to what you believe. Every year, I take time out to work on my leadership credo. For the first time this week, I formalized the process and shared it with a group of leaders representing over 10 countries and a cross-section of industries.Today, I share the easy-to-implement process along with video highlights (click here to see).

How to Build a Leadership Credo

1. Set up

This exercise pairs well with a discussion on leadership authenticity.

2. Creation

Encourage participants to use a combination of words, pictures, and any other creative sparks to articulate their credo (can be done as a “homework” assignment).  Encourage participants to be as creative as they possible and to limit their work to one page (the definition of a page may vary based on the medium). Each credo should include the following components:

  • Core leadership values (e.g. integrity, transparency)
  • Operating principles (e.g. develop strong peer relationships)
  • Desired outcomes (“As a result of my leadership this year_______”)

3. Gallery Walk

Provide each participant with 6 dot stickers for “voting” (3 yellow and 3 blue). Have each team member walk around the room and share their credos with one another. Give them enough time and space to really listen to one another’s point of view and to identify similarities and differences. When they are struck by the message or creativity of a particular credo, they can recognize their colleague with a yellow dot for depth of thinking or a blue dot for creativity. You can reward the most dots in several creative ways.

4. Discussion

Debrief the themes and process with the group. For highlights of the themes and for examples of the creative credos watch the video summary. Let’s have some Monday fun. Share the most important aspects of your leadership credo.