Tag: how to make decisions

5 Ways to Help a Decision Maker Decide

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My client, Laura, had invited me in to observe the spectacle. I watched as she carefully articulated her research findings and presented her “no brainer” suggestions to Mark. Each time Laura’s ideas were met with a similar response, “Thanks so much,” followed by a bogus reason of why the idea wouldn’t work. The conversation was the equivalent of Laura saying, “I’d like to give you 100 bucks. No