How To Get Their Attention

I’ve written 640 blog posts and never had a response like I received from last Monday’s post, What Happens When We Really Listen. Notice I didn’t say “reaction,” I’m not counting up social shares or page views, I’m talking about real human beings from around the world reaching out in deeply personal ways.

First was the executive who picked up the phone as soon as he read it. “I’ve never done this before, and I’m a bit surprised I’m doing this now. But I just called to say ‘thank you.’ You really made me think. I try to listen the way you describe here, and sometimes I do that quite well, but I know I fall short when other priorities get in the way. Thanks for the reminder to do this better. That is all, I guess, I really just called to say ‘thank you.’ ” Wow.

The next phone call was from a senior leader who began almost entirely the same way…”I’ve never done this before, but your story reminded me of my story.” (PS: that’s why stories work.)

“You see I was headed to an important appointment with my boss, the CEO of our company–he was driving. I received a phone call. I mostly listened. ‘Yes… I understand… okay.’ When I hung up the phone my boss asked what was wrong.

Without taking time to process, I just said, ‘That was my doctor. I have cancer.’

He pulled the car to the side of the road. Looked me right in the eye and said, ‘You’re going to be okay. You know we all love you.’

I was shocked. If you knew this guy, you would never imagine him to be someone who would say anything like that.

Can you imagine how lucky I am, of all the people I could work for in the universe, to be able to work for someone like that?

Five years later, the cancer has not returned and there is nothing that I wouldn’t do for that guy.”

The truth is the “universe” would be a heck of a lot better if a more people took the time to pull their car over.

It didn’t stop there, the next call came from a man wanting to explore some collaboration opportunities. The next, an invitation to present at an executive summit  for manufacturing C-levels– on (you guessed it– listening). And then the CEO from Lebanon whom I’ll be Skyping with tomorrow:

This might be a bit of a different email than what you usually receive, but when I read your blog on “What Happens when we Really Listen,” I felt a kind of connection between what you are saying and how I actually think about relations…

What really encouraged me to write to you is not only the fact that we share a common passion towards growing Leaders, and our sincere belief in the power of emotions in successful business communication, but actually what you mentioned about the fact that your mother will not be able to read your book.

You see, I lost my mother to cancer in 2000, and my Dad passed away last September. Amidst all this, I always get this burst of sad feelings that they both will not be around to see my kids growing, nor they will be around to enjoy what life we are making. Still, and in connection to intellectual content, I always feel a bit bitter that they will not be around to celebrate my achievements…

(and then a lot of his background and a request to help him think through his thought leadership strategy)

But the question remains, having the thought, the content, the ability remains insufficient if you do not have the Ears and Recognition of the World. Because we can only be influenced if we get the World to listen to us….

 How did you get the World to Listen to you?

Why do people listen? I’m not exactly sure. But I’m convinced it has to do with showing up human.