Once your product becomes a commodity, you’re hosed. Even your once loyal customers start looking around for where they can get your offering cheaper, faster, or with less hassle. Most companies get this and take deliberate steps to differentiate their products. Sadly, as companies work to scale, one of the biggest mistakes I see is that they begin to de-personalize the customer experience in the name of
The only problem with the concept, “The customer is always right,” is that sometimes they’re wrong. If you’ve been in any kind of customer-facing position, I know you’re with me. Sure, there are many, many circumstances where the only choice is to bite your tongue and concede, for the good of the customer experience. But some wrong is just, well…wrong. It takes confident humility
I’m sitting next to Rick, a retired railroad engineer, on a delayed Southwest flight from Tampa to Baltimore. It’s been a LONG week of serial cancelled flights, and other travel frustrations. I’m wearing the same suit I wore in Detroit on Tuesday because I never did make it home between gigs. Rick doesn’t seem to notice the wrinkles, as we begin swapping travel nightmare stories.
It was the
I thought I was getting ahead of the blizzard, After all, the snow wasn’t supposed to start until Friday morning. But apparently I wasn’t the only one thinking Thursday morning was a good time to slip out to our local Trader Joes. Every register was open and the every line stretched all the way to the back of the store. I had to give them credit–they had clearly planned for the onslaught and
The best Superbowl advertisement ever: It was Superbowl Sunday just before kickoff. It was the first appointment the Apple Genius Bar had available, my hard drive had crashed, and I was in a tailspin. The book I had finished that weekend, was stuck in a system that wouldn’t boot, the last third lost with no back-up. Not to mention the trapped keynote presentations and other docs I’d lost.
Zappos has so many folks looking to benchmark their magic, that they offer a menu of ways to learn their playbook. Teaching culture has become a revenue stream. While the rest of us carefully guard our best practices, they offer you shot of Grey Goose, and welcome you to play along. Why? My theory– they know we don’t have the guts to pull it off. They’ve seen thousands of mesmerized execs return
Chicken Nuggets or Egg McMuffins? Customers or employees? Which comes first? Does it matter? I was intrigued by an Wall Street Journal article revealing McDonald’s efforts to fix customer service. Much conversation about customers. Little about employees. I felt compelled to respond, in an article I published Friday on Lead Change Group, Dear
It was Sunday afternoon, I needed to find a picture frame fast to complete the gift I was about to give. The closest solution was Walmart.I am usually not brave enough to go there this time of year. The stories can be scary. I reluctantly made my way through the hectic parking lot and the crowded aisles. When I got to the checkout, I made small talk with the smiling gray-haired woman behind the counter. “How
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