Tag: commodity

Does Your Customer Feel Like a Commodity?

Does Your Customer Feel Like a Commodity? thumbnail

Once your product becomes a commodity, you’re hosed. Even your once loyal customers start looking around for where they can get your offering cheaper, faster, or with less hassle. Most companies get this and take deliberate steps to differentiate their products. Sadly, as companies work to scale, one of the biggest mistakes I see is that they begin to de-personalize the customer experience in the name of

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