Cut the crap. Stop using buzzwords. Say what you mean, not what feels fancy. Distract with your words, and they won’t hear your message.
Leaders use buzzwords to …
- mask insecurity
- sound like leaders because they worry that they aren’t)
- enhance credibility
- as a substitute for substance
- fill space
- feed their buzzword habit
I’m working to “peel back the onion” in this “value-added” post on my “world-class” blog by taking a “60,000 foot” look at buzzwords. Yuck.
Buzzwords backfire. Real leaders don’t sound like everyone else.
The meeting was only a few hours in and someone texted “bingo.” A wave of silent smirks circled the conference room. Texts of laughter. The team was playing Buzzword Bingo (see link, I hadn’t heard of it either) at the expense of a leader. It’s a terrible game. Don’t play it. But it’s a sign.
Be yourself. Speak from your heart. Tell your truth. Find your own best words.
2 Ways to Crack the Buzzword Habit
1. Be Clear
- Identify key messages
- Pause before spewing
- Find unique alternative phrases
2. Be aware
- Make your own card, and play against yourself
- Record and listen
- Ask a friend
- Be yourself