Why would a customer choose you over a competitor? Many companies have trouble articulating that answer, says Steve Van Remortel, author of the new book Stop Selling Vanilla Ice Cream: The Scoop on Differentiating Your Company Through Strategy and Talent. After helping hundreds of companies build successful strategies, Steve asserts:
“There is no difficulty any viable enterprise cannot overcome confront by improving its strategy and optimizing its talent.”
In talking with Steve last week, his passion for strategy was palpable:
“The number one reason companies don’t have a strong strategic plan is that they don’t exactly know how to do it. This book eliminates that obstacle.”
What struck me most about the approach was the team-based planning. He provides a step-by-step process for building a talent team from across the organization. Although the executives are at the helm, much of the creative work is left to the team. Team members engage in an in-depth internal a
nalysis to identify their differentiable core competence and tangible value.
I asked if executives were ever struggled with the letting go involved in these scenarios. He shared:
“The leaders most attracted to this process, understand the bottom line value a collaborative process can bring in optimizing their strategy and talent.”
The book contains many tools and resources for companies to use, and more that can be downloaded for free on his website. I asked if he felt companies could implement the process on their own, just by following the steps in the book, or if they needed him or another consultant. He reinforced that he wrote the book to “bite size pieces” that teams could work through methodologically.
“If they need me to implement the process, I haven’t accomplished what I set out to do.”
This book is about leaving a legacy. Improving the economy one strategic scoop at a time.
Van Remortel’s 5 Fundamentals of Strategy and Talent
1. Differentiation: Delivering a clear competitive advantage
2. Tangible Value: Proving your worth
3 Talent Management: Optimizing talent through a clear and deliberate approach
4. Tactical/Departmental Plans: Integrating key actions within and arose departments
5. Plan Execution: Implement an execution program to ensure a culture of discipline
Are you selling vanilla ice-cream? What truly differentiates your strategy and talent? Stop Selling Vanilla Ice Cream can help.