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7 Questions You Should Ask When You Launch a New Project

I’m launching a new project that will significantly propel the LGL mission of growing leaders with the confidence and humility to make a deeper impact on the world. It’s a strong team, and I found us organically asking one another questions to frame our mission and set us up for success. There was no checklist, but I thought, “Wow, wouldn’t it be helpful for others in such scenes if there were?”

And so today, I offer 7 questions to ask before you launch any significant project.

7 Questions You Should Ask Before You Launch a New Project

1. Why is this project vital?

Why are we doing this?  Why now? Who will benefit and what do they most need? How much will it cost and why is it worth the investment?

2. What does success look like?

How will we measure our success? What are the process measures that will let us know we are on track?

3. Who else must we include?

Who do we need to be successful? Who are key stakeholders who should be brought in early?

4. How will we communicate?

We’re actually using some cool collaboration systems, including Hall, Gather Content and Cage.

5. How does this project integrate with other work underway?

In my work at Verizon this was always one we had to consider well. It’s worth going slow to go fast in this phase to ensure there’s no redundancy or worse, competing efforts.

6. What can we learn from others who’ve done similar work?

Again, it’s worth taking the time to benefit from other people’s key learnings. Breakthroughs are almost always improvements of work that has come before. Be sure you know what that is.

7. Who will do what by when?

Too many project teams jump right into the action planning. Asking the first six questions first will help to ensure you plan is effective.

So, Karin, what’s the project? Ahh, that leads to the bonus question, “When do you announce your plans?” Stay tuned.

5 Big Mistakes Managers Make When Developing Their People

Let’s be real. The biggest mistake managers make when developing their people is that they don’t spend enough time doing it. Or, even worse, aren’t spending any time at all. The fact that you’re reading this indicates that you care, and are trying.

Even imperfect development beats what many employees telling me they’re getting–nada.

The only way to achieve exponentially greater results is to get every member of your team functioning on more cylinders, as individuals and as a team.

Good managers spend at least 10-20% of their time developing their people.

Be sure you’re investing your time well by avoiding these common traps.

5 Mistakes Managers Make When Developing Their People

1. Forget they’re still learning too

There’s a weird imaginary threshold I see too many managers cross. They creep into “I’ve got this, and now my job is to teach it to you” land.  Almost every manager goes there at some point in their career, and many get stuck in it’s delusional abyss. The only way to be an effective leader is to scurry back to reality as fast as you can. Leadership is never handled. See also, 60 Reasons Leaders Stop Learning.

I’ve learned the hard way that our teams see our flaws and mistakes better than we do. Even if they love you, there are at least 17 reasons they don’t want to lead like you.

Be sure the learning and listening is a two-way street.

2. Invest only in the “high potentials”

“I don’t have time to develop everyone, so I’ll really invest in the top 5%, maybe even 10%,” is the cry I’ve heard many times. I’m all for giving extra effort the box 9s, goodness knows I’m grateful for every ounce of extra effort folks poured into me as I climbed the ladder. BUT, imagine the possibilities when you tap into the majority of your team, building on everyone’s strengths, and helping them to see themselves as more than “also-rans”?

3. Focus on individual development but don’t develop the team

A team of super stars who don’t know how to work as a team, can’t win. The egos get in the way, and conflict sucks the life out of all productivity, and prohibits real creative breakthroughs that involve integrated thinking.

I once worked for an executive who painstaking recruited the very best players in every discipline, and then got us in a room and announced his plan. Our bonuses (a large percentage of our salary, usually stack ranked) would all be exactly the same, based on our performance in his experimental organization. He’d received permission from HR to try it. If we blew it out of the park, he’d get money added to the pool. If we sucked, he’d give it back. Either way, we’d all be paid the same percentage.

We fought like brothers and sisters, but we figured it out. We nailed it. In fact, 20 years later, we’re still amazing friends (I even dated one of the guys a decade later, see also: Never Date the Guy Who Hates HR — just kidding, haven’t written that post… yet;-)

4. Ignore their unique gifts and strengths

It’s easy to develop leaders in our own image, but what if they see the world in an entirely different way? What if they never say a word? Go deeper. Get to know them. In every MBA class I teach, I’m blown away by the men and women who I worried about at the beginning. Go there.

5. Underestimate their capability to grow horizontally as well as vertically.

Everyone wants to move up, and it’s easy to focus on promoting your best and the brightest in your discipline. The truth is, people choose a path early on and it’s often a crap shoot, or overly influenced someone else’s advice. Give people opportunities to draw on new skills, test them in wacky environments, and see how they grow. My career was built on doing things I knew nothing about, and so was my Dad’s. I bet there could be more of us out there if only given the chance.

Developing your people is so important, be sure your work gets the return on investment you deserve.

See Also: A Brilliant Mentoring Match Takes Hearts and Smarts. 

tract small companies

4 Ways Smaller Companies Can Attract Great Talent

There are four main reasons my MBA students give me for wanting to work for the big guys versus a smaller company: prestige, salary/benefits, room for upward mobility, and security. Tough factors for the small guys to compete with for sure. Interesting, those conversations have been juxtaposed with interviews I’ve been doing this week for a mid-sized client, as we’re looking to take their social media strategy to the next level.

Guess who’s applying? Rock stars from the big guys, yup, even MBAs.

When I ask these candidates, “Why would you consider leaving ______ (insert prestigious, high-paying, great benefits, relatively secure company name here)?” the answer is they want a place where they can move faster (less bureaucracy) and be more creative. They want to work for folks who have a strong vision, but are wide open to new ideas (ahh, the sweet smell of confident humility as a competitive weapon).

Of course smaller doesn’t always equate to faster, more creative, or a culture of confident humility, but in this case that’s the value proposition. And it’s working. Score one for the underdogs. 

4 Ways Smaller Companies Can Attract Great Talent

1. Create a Clear Value Proposition

Most smaller companies work this backward, reactively trying to piece together a competitive offer, or packaging their recruiting story so it looks good on paper. To truly attract and retain the best talent in your industry, you’ll need a deliberate plan.

Start with your vision: What’s most important to your ideal candidates? What do you want to be known for as an employer? Then do realistic assessment of your current state. Nothing’s worse than telling candidates you’re fast and creative, if you’re slow and stodgy. The only way to develop a genuine and lasting value proposition is to have a realistic understanding of your gaps.

2. Sell Your Why

Simon Sinek’s golden circle isn’t just about leadership and marketing, it’s vital in the talent wars. The best and brightest are looking for a “why” that matters. Be sure you can articulate yours.

3. Engage Your Team

The 360 interview process is working great for my client because the candidates get to talk to a lot of fired up people. If your team’s fired up, get them involved to help interview. If they’re remote, video interviews are a great option. Plus, your team will bring different perspectives and be a good gauge of cultural fit. Of course, if your team’s not fired up, you’ve got bigger issues. Call me, I can help.

4. Rock Social Media

Go hang out where the talent is. Most of the folks you really want are not looking on job boards. Showing up strong is an easy way to attract the attention of great people who might not otherwise be looking.

Does your human capital strategy need a tune-up? Give me a call for a free consultation, 443-750-1249.

5 Ways to Ensure Your Voice is Heard

In the Q&A after my keynote the other day, a woman (ironically after refusing to use my microphone) asked, “You know that part where you talk about Professor Lupin and facing your fears? What if your biggest fear is that you won’t be heard… how do you make that feel ridiculous?”

We chatted for a moment about really considering what “the worst thing that could happen” was in this scenario. And what would happen if she didn’t speak up at all, which would ensure her fear had come true.  And then she said, “But what if they use the same idea when someone else says it?”

I then I understood that her question was less about fear and more of a “How do I?” question (see also David Dye’s “Leaders Are You Answering the Wrong Question?”).

Eager eyes awaited my response. Apparently she wasn’t the only one facing that challenge.

5 Ways to Ensure Your Voice is Heard:  The VOICE approach

First, when someone offers you a mic, take it. If someone else has to repeat what you say, you’ve already lost some impact. Sometimes the mic is metaphorical (like pulling your chair up to the table if you’re sitting on the sidelines). Here are a few other additional tips.

VVisualize

Visualize what you are going to say and how you’re going to say it. Include it all–the eye contact, the sitting up tall with an open stance, strong projection and confident tone. Visualize their receptive response. It’s much easier to feel confident when you’ve practiced.

O- Organize 

Organize your thoughts in advance. Make an outline if needed. Consider the key points that will support your point of view. Know your opening sentence, so you won’t be tempted to start with a pre-apology (e.g. “This may be a bad idea, but…”)

I- Inquire

If possible do your homework in advance and be aware of other’s opinions on the topic. If you’re responding spontaneously, then ask for feedback. (e.g. “How do you think idea could impact our project?”)

C- Consider

Listen carefully to the opinions and ideas of others. Thank them and respond appropriately, building on and integrating their ideas if possible.

E- Energize

Stay energetic in your delivery. It’s hard to ignore someone is genuinely passionate about their point of view.

Most importantly, be sure you believe what you have to say. If you’re unsure, your audience will be equally skeptical.

Leadership credo Spring 2015

The Power of a Change of Venue

It’s tricky for all of us. I’m teaching the only leadership course these accounting students will take as part of their masters programs. The class runs from 5-10 PM after most have worked all day in their internships, and we’re crammed into a room too small for the big moving around that is critical under such conditions.

All but a handful are on visas from China. This is their final semester, and most who are not finding a job, face a fast-ticking clock that matters.

A good number name public speaking as their greatest fear, and of course it’s a leadership class, and it’s me, and it’s five hours…everybody needs to talk.

Which brings us to tonight, where each student was asked to present their leadership credo (if you want to try this click here, or heck, let me come help you 😉

Now, this is a Karin Hurt classic. It never fails. Until tonight, or so I thought.

The Power of a Change of Venue

It was time to present the credos–the student’s “This I believe” on leadership. Each student sat straight up in their seats. I could see glimpses, so I was optimistic of effort, but nearly everyone had their credo turned face down on the desk.  I invited volunteers to share their credo. I was met with crickets. Then two brave souls came forth with rock star quality presentations— followed by (you guessed it)–more crickets. The class looked at me with big, longing eyes waiting for me to move on. I offered a prize for the creativity folks most admired–not helpful.

Perhaps it was the tenacity to not let this fail, or the panic I felt realizing that this exercise should fill an hour and “We can’t be done in two minutes!”–but, I regrouped.

“I can see you’ve got great stuff by the glimpses I caught as you entered the room. I also see most of you don’t feel comfortable sharing in a crowd.

Let’s go into the hallway.” 45 students formed two circles and I quickly arranged a “speed dating” kind of sharing.

The energy level went up about 10 times, and I quickly realized my previously shy students had something important to say.

One minute in, it was clear, we were disturbing the surrounding classes.

I interrupted. “That’s the spirit! But, now ironically, we’re too loud.” Would anyone object to going outside? (It was sunny but a bit chilly.)

And off we went. You would have thought I had started serving cocktails. Bystanders  were staring as they walked by to see what we were up to.

They shared and admired and celebrated their leadership teachable point of views.

As we returned inside, I shared my “teachable moment.”

“My leadership was failing. I tried to get you to follow and you refused. I had to take a step back and regroup and change the approach (and in this case the venue). If no one’s following, blaming it on your followers may feel good, but it won’t work. If you’re really blowing it, step back and try again.”

And then the magic happened. The class selected one of their quietest members as their “winner” for creativity and content. And then, classmates who had never participated started sharing their credos. The rest of the evening went a whole lot quicker. Ahhh the remarkable power of #confidenthumility.

3 Ways to Avoid the Slippery Slope of Inconsistency

Kendra is late because she was at the hospital with her sick child and barely got home to take a shower… got it. Every now and then managers must make exceptions, no doubt. But now, John is late too, and you feel bad saying something to him, since you just let Kendra off the hook. Before you know it, late is the new black… to work, to meetings, and the envelope is being pushed in other arenas as well.

Or, you’re a Sales Director implementing a new customer information system. Your rock star, Janice, refuses to use it, and you figure it’s no big deal. You don’t want to push her buttons, and she’s got a system that works, so you leave her alone about the requirement. The challenge is everyone wants to be like her (particularly the new guys who need the system the most). Pretty soon, no one’s using the investment and all the incremental sales you baked into the business case are a pipe dream.

3 Ways to Avoid the Slippery Slope of Inconsistency

When people REALLY need an exception, they need an exception. But, most of the time they yearn for consistency. Here are three ways to show up as a human and stay true to your vision.

Explain Your Leadership Viewpoint

Try something like this: “I believe in situational leadership and doing the right thing for people in trying situations. I can’t always disclose WHY I’m chosing to make an exception, but please know that if I do, there’s a private matter at hand that we’re working through. Other than that, I’ll be working to be as consistent as possible. I trust that you will understand that so I can maintain the same flexibility when you have an extreme situation. In order to make this work, I need everyone staying true to our game plan.”

Know Consistency is Valued

In every company I work with I hear a consistent theme in focus groups:  “I wish our managers had tougher and more consistent standards. We’d be so much better if they consistently reinforced the requirements.” I hear that 10 times more than “My manager is too hard on us.”

Chances are everyone is rooting for you to take a stand.  Be human, but often the most fair and reasonable answer is to say “No” to deviant behavior.

Invite Your “A Players” to Be Role Models Not Exceptions

Your “A Players” feel they deserve special treatment. Give it to them. Invite them to help you solve the bigger problem, not stay on the outskirts. If you doubt this can be done, call me. The biggest turnarounds have always involved getting the prima donnas to help for the greater good.

Once your team is headed down a slippery slope, it’s darn impossible to get them moving uphill. Your team is yearning for leadership, parameters and consistency, with the occassional human exception. Approach these situations with the confidence that your vision is important, and the humility to know when their situation warrants an exception.

Do you need help preparing for an important turnaround? Call me for a free consultation. 443-750-1249.

The Surprising Way to Encourage Disengagement

Within three years, Mike had gone from an excited, creative new hire full of passion, energy and ideas, to a guy with one foot out the door with disengagement like carbon monoxide: invisible and impossible to smell. Here is his story.

My first year, my ideas and alternative views were “refreshing.” I was quickly viewed as a rising star and invited to the right meetings. I was pleased to be rewarded with the coveted “exceeds expectations” rating. I was constantly looking for ways to improve our processes and make the company better. The next year, I guess I got a little too comfortable with sharing my opinions. In hindsight, I could have positioned them better, but I was saying what needed to be said. And every time I left a meeting the level above (except my boss) would thank me for speaking the truth. I just cared so much about our cause and was attached to our vision.

I received a “developing rating” that year.  That’s when I knew I was going to have to leave, but I wanted it to be on my own terms. I decided the only way to survive was to just stop caring. And that’s what I did. I buried my passion and I went along, even if I knew a better approach. And that year, I was once again given the rating of “exceeds expectations.” I “exceeded expectations” by caring less, offering less, and doing less.”

Mike’s boss made a point to chime in on the appraisal with a comment: “It’s nice to have you back.”

Mike is convinced his secret was subtle, but I doubt it. I imagine other box 9 candidates with great ideas vicariously got the “settle down” message and stiffled their enthusiasm as they polished their resumes.

It’s easy to think of engagement as everyone singing along with a merry smile.

Dig deeper. Your most engaged players may be the naysayers. They may need some polish, but be careful not to rub off their passion and value in the process.

Who Decides Your Future?

It’s been a long day, turning into tomorrow, but I can’t get her out of my mind.  Ling (not her real name) bravely raised her hand in my Masters level leadership class tonight. “Professor, I see how these techniques would be important for someone who could accomplish something great, but it’s hard to apply for someone like me…”

I gave more examples and stories of how these basic techniques are easily used in motivating frontline teams or to stand out in an interview.

Again, Ling shook her head.

Let me step back and paint a picture. Ling is early in her career, from China, taking a masters level curriculum completely in English. Life is tricky. Visas are uncertain. She’s a rock star contributor– thinking deeply and expressing great insights. She cares, she tries, she knows a great deal. She’s scared.

Someone like me…

I paused to hear more.

Ling continued, “I’m not going to accomplish anything like THAT.”

Next, a few more few anxious nods. Not from the men.

And I’m left with the nagging question so many of us feel.

“Am I someone who could accomplish something great?”

Who, or what, limits our belief that we can be great?

What’s the right level of audacious hope?

I’m sure she’s thinking, “For God’s sakes Professor, just give me enough practical advice to land a job.”

We’ll go there. But I’m not sure that advice will work.

“One notch above” won’t differentiate or lead an employer to go the extra mile to take on immigration.

Being remarkable takes bold moves, differentiated thinking, and a really strong “why.”

In an uneven playing field who defines remarkable?

How do you build audacious confidence amidst a chorus of assimilation advice to “just fit in?”

This is not just Ling’s story.

Her journey is hard. Yours is too. You can be the guy who “accomplishes something great.”

In fact, we’re counting on it.

Karin Hurt, CEO

Other LGL News

I’m delighted to announce I’ve signed a book publishing contract with AMACOM with co-author David Dye. Working title is Winning Well:  How to Lead Your Team to the Top Without Losing Your Soul.  We’re headed for an early Spring release, stay tuned for ways to get involved.

I also had fun this week with a feature article on Yahoo:  What to Do When Your Boss Drives You Crazy

Are you looking for a keynote speaker or some support in taking your team to the next level? Please give me a call for a free consultation. 443 750-1249.

What Interviewing Curve Balls Say About Your Culture

I was recently interviewed by Fast Company on the effectiveness of “curve ball questions” in the interview process.  When I received the call, I was intrigued. Surely there would be a pro and con, and I was happy to be the con artist.

Don’t get me wrong, I believe in hiring managers conducting deep interviews to get beyond the BS. But judging competence on a 30 second response to “Who would win a battle between Spiderman and Batman?” places heavy value on a candidate’s ability to BS eloquently rather than lead.

Insightful introverts will lose in this game every time. That is a tragedy.

5 Messages Oozing From Curve Balls

  1. “We’re really smart, hope you can keep up (we don’t know about you, but we’re the bee’s knees.)”
  2. “I’m in charge, figure me out (I’m more important than you.)”
  3. “We love to play games (that make you feel uncomfortable… get used to it.)”
  4. “Form matters more than substance (we value a great gamer… are you tough enough?)”
  5. “There’s more where that came from (we expect you to learn to throw curve balls with your team and teach your high-potentials the art.)”

I’ve watched enough Little League to know that nothing feels more powerful than a curve ball.

But you’re bigger than that. Think wiser.

Yes, yes, go deep in an interview. Here are some ways.

Conduct behavior-based interviews. Dig deep and find out what matters most to them, and how it aligns with your culture. Look for ways your candidates set themselves apart. 

Want to build a game-changing culture? Call me at 443-750-1249 for a free consultation.

How to Stop Having Stupid Staff Meetings

I asked the crowd, “Raise your hand if you’ve been to a really stupid staff meeting.” Every hand in the room went up. “Keep your hand up, if you find most staff meetings in your career could have been more efficient.” Nearly all hands stayed raised, with the exception of the new kid, who’s in his first job, sitting next to his current boss. He grins knowingly and stays quiet.

Most meetings suck, but staff meetings are amongst the suckiest. Interestingly, my experience has been that the higher the pay grade of the people in the room, the more stupid they become. And, wasted time gets even more expensive.

Why? Because they’re usually scheduled on regular intervals for a pre-determined period of time, rather than for a specific purpose. Often there’s an agenda, but seldom a concrete plan on how to maximize the experience.

I asked, Paul Axtell, author of Meetings Matter: Powerful Strategies for Remarkable Conversations about this phenomena:

“They’ve gotten bad because people aren’t thinking about them and take for granted that people will show up. Information sharing is never a good reason to meet–that can be done in different ways. If you don’t have topics that need real conversation, cancel the meeting. If you’ve got real substance to discuss, hold the meeting, but only for as long as you need, with the people who need to be there. Don’t add a “Let’s go around the table for general updates” to fill the time.

3 Great Conversations to Have at Staff Meetings

I asked Paul for some pointers for the best way to generate real conversations at staff meetings

1. Cultural Conversations

Use staff meetings to gain alignment on cultural issues and how you’re going to respond to specific situations. “Let’s kick this around” topics are great.

  • “Let’s talk about how we’re going to address supervisors who are getting great results the wrong way.”
  • “How are we going to respond when someone is chronically late?”
  • “What’s really getting in the way of people using our new system?”

2. The Elephant in the Room

Ask your team, “What are the conversations we’re not having that we should be having?” And then, go there.

3. How We Lead

“Let’s talk about how we’re leading our people. What’s working well? Where do we need help?” It’s particularly valuable to give people a chance to ask for help. “I’ve got this situation and I’d like to get your best thinking…” And then, watch colleagues think out loud about your situation.

Meetings matter. Don’t waste this important opportunity to build powerful connections.

Paul Axtell CREDIT Cindy OfficerFor more information about Paul and his book and for additional resources, visit his site. 

 

The 5 Biggest Succession Planning Mistakes

Succession planning, done well, creates brilliant competitive advantage. Poorly executed, at best it’s a waste of time, and often creates serious havoc on long term performance.

All words I’ve heard in the last 15 days: “Oh, we’re too small to need a formal process.” “Our business is moving so fast we don’t have time for that.” “We’re baby boomers and we don’t know how”(trust me, I would never have included this one until I heard it TWICE this week from different companies looking for help). And the scariest of all, “We’re a family owned-business so the decision is obvious.”

1. Talking People Before Priorities

Before you can decide WHO you need to be sure on WHAT. Think future vision and the competencies that will make that possible. Write them down. Then map your people against those possibilities. Choosing people for tomorrow based exclusively on today’s performance will slow you down.

2. Cloning

What often passes for “executive presence” is a desired mold. Be careful. Sure you want poise, effective communication, and a tidy together look, but the quirky challenger may just what you need to take your strategy to the next level. Too many like minds lead to uninspired strategy.

3. Letting Diversity Trump Common Sense

If you complete your 9 box succession planning grid and it’s all balding white guys with a dry sense of humor in box 9 you clearly have a problem. If it’s a perception problem. by all means challenge one another and make it right.

However, I often find this is less of an issue of discrimination at the succession table, than a problem with hiring and focused leadership development down the line. You can’t make anyone ready for the next level by talking yourselves into it or putting diversity multipliers on executive compensation.

The worse thing you can do is pad your “grid” by sliding diverse candidates into blocks where they don’t belong. Sure, identify opportunities for accelerated growth to make up for lost time. But NEVER promote an unqualified person for diversity reasons. You hurt them, your business, and weaken your diversity strategy.

4. False Consensus

You know you have a true box 9, high potential when every head at the table is chiming in with a resounding “Yes!”

A succession planning conversation without conflict is useless. The very best talent reviews involve robust discussion and lively debate which leads to important next steps (e.g. “You’ve got to know my guy better;” “She needs a stretch assignment.”) If I support your guy so you support mine, the business loses.

5. Ignoring the Plan

The worst succession planning sin of all is going through the motions, and then reverting to the old patterns “just this time” when it comes to promotion. Trust me, they next thing on everyone’s mind the next time you want to hold such a meeting is “Why bother?”

Don’t short change your talent strategy. The right people, at the right place, at the right time, will change the game. Be sure you’re prepared.

 

Karin Hurt, CEOIf you’re struggling with succession planning, I can help. I’ve facilitated hundreds of succession planning discussions over the years from the executive level, through merger integration, and at the frontline. Succession planning is worth doing well. Please give me a call for a free consultation, 443-750-1249.

5 Ways to Become a LinkedIn Ninja

Building a strong LinkedIn network takes time. Scrambling to build a profile and connections when your current position has suddenly become “qualified manager seeking opportunities” is not attractive. I hear this again and again from my speaking audiences– stories of folks who waited too late and then had to scramble.

And if you think LinkedIn really doesn’t matter, know that Pew Research  found that 98% of Recruiters and 85% of hiring managers use LinkedIn.

Even if you’re absolutely sure you’ll never need another job again, know that for many professionals, LinkedIn is their go-to tool to see what the folks they are meeting are all about. A strong LinkedIn profile could be the tipping point for landing that board position, or inspiring your current employer to notice the diversity of your background and how your professional point of view is playing in the marketplace.

5 Ways to Become a LinkedIn Ninja

No. LinkedIn is not paying me to promote their site. I’m just worried that many in our LGL tribe have profiles that could use a little Ninja-like magic.

1. Leverage Your Weapons

LinkedIn provides you with all the tools you need to have your very own, completely free, easy to use, personal branding website. Why not?

Most underused tool:  Blog posting

Yes. You can write a blog about anything pertaining to your expertise, and upload it to your profile. People read them, and learn about you and something you care about. This is brilliant. I wonder now if I ever would have started my blog if this were an option a few years ago. Even if you’re not considering becoming a blogger, a few well-written points of view will differentiate you from the crowd.  P.S. If you’ve done this, add your link to the comments and I’ll help promote.

Second most underused tool: Video

Put on some make-up and brush your hair. Put up a black sheet against your kid’s bedroom wall, and share your professional message. It doesn’t take much to make your profile pop with video.

2. Prepare

Ninjas show up strong prepared for battle. They do their homework. Get a great headshot in professional clothes. Take time to flesh out your profile with accomplishments (including % improvement etc), not just actions or job descriptions.

3. Take an Interest in Others

Pick a few salient interest groups and show up, first Ninja like, commenting, sharing information and inviting a few folks with shared interests to connect. Once your “group contribution level” grows, you can start initiating and engaging your own conversations, which I guarantee will draw attention to your message and catalyze new connections.

4. Exert Effort

Consistency is key. Carve out 15 minutes a day a few times a week to show up. Accept invitations, invite a few others. Take the stack of business cards you brought home from the conference and send each an invitation to connect along with something of value (e.g. a link to a great article).

5. Know the Nuances

Take a minute to understand how LinkedIn works. The biggest mistake is not turning “notify your network” to “off” when working on profile changes. If you screw this up, everytime you change a word due to spell check, your crew will be notified. Turn it off, make your changes and then notify them all at once with your spectacular new profile.

That’s a start. I’d love to hear your stories of LinkedIn Success. I envision a day when every LGL subscriber has a rock-star LinkedIn profile serving them well.