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9 Ways to Strengthen Your Personal Brand

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If you Google you, do you like who shows up?

Do you feel like you’ve got a powerful message to share, but without the right positioning, find yourself talking to the metaphorical mute button?

Are you having trouble outgrowing an outdated reputation at work?

Or maybe you’re just looking to get a better seat at the table.

9 Ways to Strengthen Your Winning Well Brand

If your brand could use a power boost, take a step back and give your brand a Winning Well refresh using these nine approaches.

Results

1- Rock your Role
If you’re not knocking your current job out of the park, start there–even if you’re looking for something else. There’s nothing better you can do to enhance your brand than having a long track record of success. 

2- Mind the MIT (Most Important Thing)
Pick something extraordinary to accomplish and prioritize getting it right. If there are 27 metrics on your balanced scorecard, trust me, they are not all created equal. Pick one or two that matter most and be known as the guy or gal that cracked the code. 

3- Focus on the Game (Not the Score)
Don’t go around talking about metrics and stack ranks (even if you’re on top). Identify the key behaviors that will change the game, and focus yourself and your team on executing on those consistently. You build a brand by playing the game, not by measurement and commentary. 

Relationships

4- People before Projects
Of course projects are important (see above) but results without relationships leave people burned out, frustrated, and unlikely to give you their best effort. Take the time to establish genuine connection with the people you work with. Yes, you have time, because it will save you time downstream, not to mention building a reputation that will attract “A players” to want to work with you the next time, which of course, makes everything easier.

5- Prioritize Peers
Most managers understand the importance of supporting their team and making their boss look good. But to build a brand that lasts– have your peers backs (see 8 reasons your peers rate you low on your 360 feedback assessment) and go out of your way to make their lives easier. Trust me. I wish I learned this one sooner. Your boss may want you at the top of the stack rank, but your bosses boss wants a team of people working together to accomplish the bigger picture. A high tide rises all boats. Do what you can to be helpful.

Confidence

6- Take a Stand
When I first started writing my blog, the folks at Verizon got a little twitchy. And, I had no intention of leaving my day job at that point. I just wanted to help spread the word that you can get results without losing your soul, and yes, you can blend the bottom line with the human spirit. I loved my work at Verizon (and received the highest performance reviews during this time) AND I had something larger to say. I thank God every day that I had the courage to speak up and was open to next steps.

7. Expand your Expertise 
If you want to build your brand, get very, very good at something important. When everyone tells you, “You’re the best!”–that’s a great sign… keep learning and work harder. AND work on broadening your knowledge. I started at becoming the best HR expect I could be… and then made a career out of leading teams where I was not the expert in the field. I learned so much. It pays to be a “utility player” with deep knowledge in at least one arena.

Humility

8- Channel Challengers
One of the best ways to improve your brand is to know what people are saying behind your back. Ask for feedback. Say thank you. Work to improve. If you want to be the best possible version of you, surround yourself with people you respect who will tell you the truth.

9- Own the Ugly
Here’s a secret. When you screw up… your team already knows. If you want to foster respect and build a trusted Winning Well brand, admit your mistakes and make it right.

There are no shortcuts to a Winning Well brand. It’s showing up consistently day after day oriented in confident humility with a laser focus on results AND relationships.

Your turn. What tips do you have for building a better personal brand?
Filed Under:   Career & Learning, Everything Else, winning well
 
 
Karin Hurt
Karin Hurt
Karin Hurt helps leaders around the world achieve breakthrough results, without losing their soul. A former Verizon Wireless executive, she has over two decades of experience in sales, customer service, and HR. She was recently named on Inc's list of 100 Great Leadership Speakers, AMA's 50 Leaders to Watch in 2015, & Top Thought Leader in Trust by Trust Across America. She’s the author of 2 books: Winning Well: A Manager's Guide to Getting Results-Without Losing Your Soul and Overcoming an Imperfect Boss.
 

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What People Are Saying

zafarmanzoor   |   14 December 2016   |   Reply

Outstanding post. These 9 ways (methods /steps)reflects years of deliberations & experience.
Zafarmanzoor, Sr. Exec. Pakistan.