Welcome back to the Let’s Grow Leaders Frontline Festival. This month’s festival is about building brand awareness. Thanks to Joy and Tom Guthrie of Vizwerx Group for the great pic and to all our contributors! Next month’s Frontline Festival is all about team building. What’s your favorite team building experience? What are your best practices for building teams? Submit your relevant blog posts here!
Our Reflections on the Festival Contributions and Insights on Building an Army of Brand Ambassadors
John Hunter of Curious Cat Management Improvement talks about how building brand recognition with your team starts with inspiring passion in your message and teaching employees about what your business stands for. Aligning Marketing Vision and Management
David Grossman of The Grossman Group explains that when done well, internal branding is a powerful and proven strategy to drive engagement and the behaviors leaders want inside organizations, especially as it relates to a company’s ability to deliver on its brand promise. Top 10 Tips for Successful Internal Branding Efforts Follow David.
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product. – Elon Musk
Michelle Cubas, CPCC, ACC, of Positive Potentials, LLC discusses team buy-in on brand awareness which takes many forms. Find ways to support your efforts. Ways to Build Team Brand Awareness Follow Michelle.
Amanda Cameron of Patriot Software, LLC says that building brand recognition with your team starts with inspiring passion in your message and teaching employees about what your business stands for. Building Brand Recognition With Your Team Follow Amanda.
The keys to brand success are self-definition, transparency, authenticity and accountability. – Simon Mainwaring
A Few of My Thoughts on Brand Awareness
So many companies have strict social media policies for employees. I’m always struck by the impact social media can have in progressive companies who embrace these powerful tools and encourage their employees to blog and tweet about the brand. Encouraging employees to have a voice and not just be a “bot.”
I love this Inc. article, How to Find the Right Employees to Be Your Brand Ambassadors, where Eric Markowitz shares how to recruit and encourage employees to promote your brand on social media.
My most popular piece on the topic was published in Brand Quarterly 7 Ways to Turn Your Employees into Brand Ambassadors.
In this Fast Company article, 10 Excuses That Silently Damage Managers Careers, David Dye and I tackle some of the language that can easily derail your personal brand.
In The Amazing Side Effect of Making-it-Right Customer Service, we explore the benefits of customer service that builds brands and creates a best-in-class customer experience.
I’m often asked to speak on how to turn your employees into brand ambassadors. I really enjoyed my work with senior HR leaders at the HR Asia Summit C-Suite Symposium forum this spring on the topic, where we discussed the importance of building empathetic connections between employees and your companies purpose– and connecting what you’re asking employees to do, with why you’re asking them to do it at every level of the business.