Glass Elevators: Why Having an Elevator Speech Matters

Yesterday I attended an important meeting with important people. I was not scheduled to speak. And then, sure enough, I was given the opportunity to give my elevator speech.

A good friend of mine in Finance (p.s. always have a good friend in Finance) batted the conversation my way game on.

  • What’s our channel’s mission?
  • How are our results?
  • What’s our team best at?
  • How have we improved?

The buttons on the figurative elevator were pressed time to roll.

You see, I am familiar with elevators, and what can happen in them.

Early Elevators

Very early in my career, a VP several levels above me asked me to attend a very controversial meeting on his behalf. To this day, I don’t know if it was deliberate (because he thought I could add value), or if he really didn’t understand the controversial nature of the meeting, or if he was just scared.

The minute I walked in, I was questioned as to why I was there ( instead of the VP). I stayed (not knowing if I should), and it was down hill from there.

I listened to all the ideas for the major undertaking that were being presented. Being completely naive about how to approach such things, I said everything that was on my mind no filters to everyone in the room. This involved questioning the entire methodology of some very well-thought out plans of some amazing leaders. I was discounted, and should have been. I did not approach it well.

So, later that day when I ran into that VP in the elevator (huge building, crazy coincedence), I looked at the floor. The next thing I heard Karin, I have been thinking. You may be on to something. Please tell me what you wanted to say.

I told her and got involved. That project transformed my career, and she became a fantastic mentor.

A bit later

So years later, as I grew in leadership responsibility, I wanted the best folks on my team to always be prepared to tell their story and share their ideas in a meaningful and concise way. From time to time, I lead “mentoring circles” on the subject of elevator speeches.

I always begin these sessions with my latest “elevator speech” as an example

  • what our team is about
  • how we are making a difference
  • real statistics of how we are improving
  • and my leadership vision to lead that team

One time, after doing the session with a great group of front line leaders, I got into the elevator. We had just been through a reorganization that week and I had a new senior leader that I had not yet met (but he must have seen my picture).

He looks at me and says, “Hey, Aren’t you on my new team?  What’s your story?”

So I shared my newly minted elevator speech.

That worked too.

Since then, I always keep one fresh.

Tomorrow morning

I am attending another important meeting in a very big hotel lots of elevators lots of people.

Keeping it fresh.

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Karin Hurt

Karin Hurt, is CEO of Let’s Grow Leaders and a former Verizon Wireless executive. Karin was named on Inc.’s list of 100 Great Leadership Speakers for Your Next Conference, the American Management Association List of 50 Leaders to Watch, and as a Trust Across America Top Thought Leader in Trust. She’s the award-winning author of two books, Winning Well: A Manager’s Guide to Getting Results— Without Losing Your Soul, and Overcoming an Imperfect Boss. She’s regularly featured in business publications including Fast Company, Entrepreneur, and Inc.

8 Comments

  1. Nice post. I read it first thing this morning. I need an elevator speech right about now in my career. Thx honey.

  2. You’ve tried several ways to get me to distill my economic message to an elevator speech.
    I still haven’t gotten there – but I recognize it is good advice.

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